Merchants of Cool

This is a really good doco I saw a couple of years ago.

I think I have a copy of it on VHS somewhere. Now you can just watch it on the net.

It is really worth a watch if you have time and a fast connection.

Catch it, before it's no longer cool.

"They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the "next big thing" that will snare the attention of their prey--a market segment worth an estimated $150 billion a year. "

-PBS.org